Shopping in Pondicherry: Souvenirs, Street Finds & Stylish Picks
- Aj
- Apr 14
- 2 min read
Pondicherry is more than just its beaches and French charm—it's also a shopper’s paradise! From bustling bazaars to curated boutiques, the town is brimming with unique finds. Whether you're hunting for handcrafted souvenirs, textiles, or lifestyle products, this guide will take you through the must-visit markets and streets in Pondicherry.
Pondicherry is especially known for:
Ajrakh, Balotra, and Sanganer fabrics
Silks and traditional doll-making
Aromatics and handmade paper from Auroville
Leather goods and eco-conscious fashion
Pottery and home décor
Serenity Beach Bazaar
Located just by the breezy Serenity Beach, this lively bazaar is perfect for casual shopping. Expect a mix of:
Handicrafts
Bags, sandals, and jewellery
Home décor and quirky souvenirs
Local food stalls when you need a snack break!
This market is great for browsing and discovering little gems you didn’t even know you needed.

Via Pondicherry
If you're into bags (and who isn’t?), Via Pondicherry in White Town is a must-visit. Located on Romain Rolland Street, this boutique is a haven for handcrafted, stylish bags of all shapes and sizes—from minimal totes to bold travel satchels.

Nehru Street Market
Looking for a classic Indian street market vibe? Nehru Street is the place. It’s bustling, colourful, and has everything under the sun:
Clothing & accessories
Electronics & souvenirs
Auroville products like incense, organic goods, and handmade paper
It's also a great place to try bargaining, just like a local!

Casablanca
Think of this as Pondicherry’s upscale lifestyle store with a European twist. Located on R D Mission Street, Casablanca offers:
Designer clothing (Indian & international)
Elegant homeware and decor
Skincare, candles, accessories, and more. Plus, there’s a cozy café and pizzeria in-store for when you need a break from shopping.

Pondy Bazaar
Tucked away on Goubert Avenue, near the promenade, this small yet charming market is ideal for:
Beachy souvenirs
Local fashion
Handcrafted trinkets and curios
It’s a great stop after an evening stroll by the sea.

Tips for Shoppers
Most places accept cards but carry some cash for smaller stalls.
Bargaining is common in local markets—be polite and friendly.
Ask vendors about the origin of products—many are handmade or sustainably sourced.
Don’t miss out on Auroville products—they make great gifts!


